Monday, March 19, 2007

15 Seconds To Advertise

How often do you stumble when asked what you do at a networking event? I ask this question for a reason. I attended a small-business networking event last Friday. I was shocked by the number of business owners who did not have their 15 second advertisement speech ready. People, this is how you make your living. When someone asks you what your business does, you had better be ready to tell them in 15 seconds or less. My response when asked was this, "EastLake creates marketing solutions that help small-businesses increase their revenue." Direct and to the point. You now know what my business does, if your interested you'll ask me for my card so you can contact me at a later date.

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