Find Your Niche

Unless your a large company with big marketing bucks, you need a segment of consumers to market to. This is called a Niche. Marketing to everyone is not a niche, it's a waste of money. Find out which consumers and businesses can best benefit from using your product or service. Do the research. Once you have found your niche create a marketing plan that concentrates on that particular segment. Every business has a niche, take time to find yours.