Asking For A Referral

There are several right times to ask for a referral. The first, surprisingly, is after a prosepect has not purchased. Old customers, although the best source of new customers, are not the only source. Maybe your prospect didn't buy from you for a valid reason. But perhaps he or she will recommend your offering to someone they know. In fact, if you did a good job relating to the prospect, that same person may help you out by giving you names of others that may make a purchase. You won't get an answer unless you ask, and the time to ask is after the prospect has said "no".