Sunday, November 25, 2007

Creative Intelligence

Creative intelligence. Do you have it? Most business owners do have it, even if they don't know it. There are four types of creative styles.

1. Intuitive - Focuses on results and relies on past experience to guide actions.

2. Innovative - Concentrates on problem-solving, is systematic, and relies on data.

3. Imaginative - Is able to visualize opportunities, is artistic, enjoys writing, and thinks "out of the box".

4. Inspirational - Focuses on social change and the giving of self toward that end.

Which one are you? You may notice that you may be a combination of styles. Business owners use creative intelligence daily, constantly thinking of creative ideas to solve day to day business problems. My creative style happens to be imaginative. If you knew me, you would think that too.

How does creative intelligence work in marketing your business? Well, when you know what your style is you can focus on producing outstanding results. I don't mean just basic stuff, I mean when you dig deep down and find some really creative ideas that you didn't even know you had in you. Happy Marketing Week!

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