Friday, February 15, 2008

Dear Customer Or Prospect

Sorry I missed my post last Sunday. I was in Atlanta prospecting for new clients. Here is my 02/10/08 post.

There is an inexpensive marketing method for getting new customers and keeping current customers. It's called direct mail letters. The United States Postal Service charges $0.41 to send a letter. Read on for some great tips.

First and foremost know what are you attempting to say in your letter. Are you introducing your company, are you sending a sales letter, or are you maintaining contact with a current customer? Knowing the content of your letter is half the battle. You don't want to send a direct mail letter out using the wrong content.

If you are introducing your company. Your letter should contain address, phone, fax, web address, e-mail address, and the type of product you sell or the service your company does. You also, might want to state how long you have been in business. Let the prospect know your interested in doing business with them.

A sales letter is somewhat different. In the sales letter you want to tell the prospect or customer what's in it for them. In other words, why should they do business with your company. Explain the benefits of purchasing your product or service. Tell them about payment and shipping options. Offer a price break for first-time buyers. Create urgency. Remember to ask for the sale.

Maintaining contact with a current customer. This letter should be pretty simple and straight forward. Ask them how they have been and how is business. Let them know what is going on with your company. Tell them about new products or services. Include a coupon. Give them a free gift. You could handwrite this letter instead of typing it. This adds a more personal feel to your letter. Make your customer's feel special, because they are the reason why your company is still open for business.

How you word your direct mail letters determines what type of response you receive. How are you wording your letter?

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