This is a post from a few years ago. Based on a recent conversation I had regarding marketing, I thought it was worth another post. Happy Marketing Week!
One thing I have learned is that people buy what they want not what they need. People will make purchases for all different kinds of reasons. Your job as a business person is to figure out what it is they want and to make it available for them. You may have to do some research. Choose a method that works best for your particular business. Once you have compiled enough information, put that knowledge to work in your marketing. People respond when they know you have made an effort to put them first.