Tuesday, December 09, 2008

2009 Marketing

Hard to believe 2009 is three weeks away, time sure did pass by fast. Now is the time to start thinking about your 2009 marketing campaign.

That’s right. An entire new marketing strategy has to be created in order to bring in new business in 2009. Things have changed. We will be inaugurating our first black president, (talk about history in the making), and the economy is a big mess. However, business still goes on, so you need to be prepared.

It does not look like our new president elect will be able to turn things around as fast as we would like him too, it’s going to take some time. In the meantime, you have to keep your business afloat. No one wants to be like all the other businesses that have shut down in 2008, and yes there were many long established companies that had to close up shop.

Companies have to get back to the basics. It’s not about making a ton of money, it’s about what they all forgot; the customer. Yes, it has always been about making your customers feel good about spending money, and not about how much money you can get from them. Folks say that is how we all got in this mess in the first place. GREED!

We all played a part in the state of the economy, both big business, small business and consumers. We all wanted more, we all wanted bigger bank accounts, bigger cars, bigger houses, more customers, more stuff to put in those houses, more stuff for our children, yes we wanted it all. That way of thinking and purchasing has forced America into an economic mess.

However grim it may seem, we will recover, we always do. So get ready folks, cause 2009 will be a bumping ride at first, but trust me it will get better. EastLake will be here looking to become your source for all your marketing and promotional product needs. I look forward to serving all my current clients and future clients in 2009.

Happy Holidays! & Happy New Year!

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