Monday, August 07, 2006

Home-Based Business Marketing

Owners of home-based businesses sometimes view marketing as an unnecessary expense, but nothing could be further from the truth. Because a home-based business doesn't have a storefront for passers-by to notice and no opportunity to generate walk-in business, home-based businesses need marketing more than other types of businesses, not less.

Not marketing your home-based business will almost certainly doom it to failure. Here are ten ways you can advertise your home business on a budget.

Direct mail. With the rise of email marketing, direct mail has fallen out of favor. But it is still a cost-effective way to advertise in many industries. To be successful, your direct-mail piece should look professional and feature well-written copy. Hire a professional copywriter and designer if these skills are beyond you ability. You may even be able to barter for design or writing work.

Voicemail. Even the outgoing message on your answering machine or voicemail system can help promote your business when utilized correctly. Make sure your message provides additional product or service information so that it is working for you, even in the middle of the night.

Brochures. Brochures are still an effective way to present your product or service to new customers. They are relatively cheap and easy to print and you can distribute them by mail or by leaving them at locations where they will be noticed. A professional-looking brochure can help convince potential customers that are still “on the fence” about your products.

Referrals. Referrals are probably the single best way to find new customers. If you do something well, chances are people are going to talk about it. Offering incredible customer service to your clients will ensure that you end up with satisfied customers who are willing to share your information with their friends and colleagues.

A Web site. Your Web site will be the first impression for your company for many of your customers. Make it a good one. Your site should provide information about your product or service in a clear and intuitive format. Many people prefer to do their research online before making a purchase, so make sure your site leaves them with the right impression.

Ezines or Newsletters. When you provide interesting and informative content related to the products you sell, you can turn a subscriber list into a frequent buyer list. If you do not have the time to run your own ezine or newsletter, you can submit articles with your information to different publications. When you are perceived as a knowledgeable expert, potential customers know that they can rely on you for quality information and quality products.


EastLake Marketing Group is a marketing firm that specializes in working with small businesses. Our marketing consultants can create innovative strategies that will help accelerate your business on a low-to-moderate budget. Contact EastLake Marketing Group today for a free one hour consultation by phone or in person. 916.454.3022-office www.eastlakemarketing.com

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