Monday, October 23, 2006

People Want What They Want

One thing I have learned is that people by what they want not what they need. People will make purchases for all different kinds of reasons. Your job as a business person is to figure out what it is they want and to make it available for them. You may have to do some research. Choose a method that works best for your particular business. Once you have complied enough information, put that knowledge to work in your marketing. People respond when they know you made an effort to put them first.

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