Monday, November 27, 2006

Tips for Creating a Great Brochure

Don't bury the benefits.
Create a clear call to action.
Put your highlights in the headline, subhead or captions.
Don't assume your brochure will close the sale.
Take a real-world view of work in progress.
Connect your brochure with your other marketing materials.
Create your brochure with a high resolution printer.
Your commercial printer can probably do it.

No comments: