Wednesday, December 06, 2006

A Direct Mail Letter That Works

I often use this letter to mail out to businesses just like yours. I get a good response. I thought I'd share it with you. Keep in mind, this is just one way of prospecting for new business.

Cherry Windows
Sacramento, CA 95826

Dear Cherry Windows,

How would you like to...

Increase store or booth traffic? Motivate your employees? Raise funds? Generate sales leads? Get the best shelf space? Improve customer retention? Entice new customers with great contest prizes?

Whatever your goal—promotional, marketing, motivational—EastLake Marketing Group has the product for you.

Want a great giveaway for your sales reps? Check out page 42 in our catalog. Looking for a way to reward your employee of the month? How about a computer bag imprinted your company logo. Need a giveaway for the company picnic or party? There’s a perfect chice in our 2006 catalog.

Having access to over 700,00 products allows EastLake to imprint your logo or message on just about anything. The enclosed flyer has items deeply discounted until 12/31/06. At those prices, you’ll want to order before the sale ends.

If Your Ready To...

Stimulate referrals...Encourage “Early Bird” orders...Launch a new product...Increase workplace safety and performance...Turdo-charge response rates...

Call EastLake Marketing Group today at 916.454.3022 and order promotional products for your company! View our catalog online at

Best of Success,

Donna M. Cephas
Marketing Consultant

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