Ever place an ad in the newspaper and get no response? I'm sure you sell what consumers would like to buy. So why no response? It was your ad copy, consumers respond to certain key words in ad copy. Hear me now, believe me later, that is why you should never have the newspaper write the copy or design the ad for you. You will not be saving money, you will be wasting money. Hire a marketing firm or a copywriter. Happy Marketing Week!